The media had it in the spotlight for a while and you can
still catch a piece here or there. But just in case you haven’t heard the good
news, Traffix was acquired by F5 Networks (NASDAQ: FFIV), the leader in
Application Delivery Controllers. In
this post, I’d like to delve slightly deeper to explain why this is a good
thing for Traffix customers, all service providers, and ultimately, for the end
user.
F5 is a company of over a billion dollars in annual sales
and a market value of over 10 billion dollars, clearly deserving of the
reputation as the experts in IP solutions. Furthermore, the F5 organization is
unsurpassed in its investment in R&D, responsive support and timely
delivery. And their results speak for themselves.
Now that Traffix is an integral and important part of F5,
the experts of the applications and data planes (the edge of a telephony
network) are joined by the experts of Diameter and the control plane (the core
of a network).
And most importantly, service providers have already begun to
experience the added value of our products’ synergies. Our solutions work
together to form the most comprehensive IP solution for telcos, ensuring
optimal performance of the edge and core networks. This end-to-end approach
enables service providers to seamlessly transform their networks to IP based
technology. And IP-based technology, or otherwise known as 4G, gives the
consumer the best experience in using a mobile device for data, meaning viewing
videos, playing games, checking Facebook, sending photos or many others.
There are multiple positive energies of the F5-Traffix
combination. Not only do service providers receive 100% reliable signaling
management, but they benefit from fortified R&D, delivery and support teams.
And there is renewed confidence that we are there for the long haul.
I’m confident that the market, both service providers and
their customers will be pleased with the merging of the two worlds because if
not immediately, sometime soon, your phone system will move to 4G, an IP-based data
and control. So what could be better than having the IP experts of all parts of
the telephone network put their resources, knowledge and expertise together to
ensure the highest quality of service, wherever you are, and however you need
it to work.
Stay in touch, it'll be exciting.
Ben Volkow
CEO Traffix